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Recent study that said Diet Coke can help you lose weight was quietly funded by Coca-Cola
2016-01-18 09:30:48| Beverages - Topix.net
Scientific research claiming that diet drinks could be better than water at helping people lose weight was funded by an industry body which includes Coca-Cola and PepsiCo among its members, it emerged yesterday. The study highlighting the benefits of diet drinks, led by Peter Rogers, professor of biological psychology at Bristol University, was published in the International Journal of Obesity.
Pittsburgh-area coke plant stops production amid shutdown
2016-01-07 14:35:34| Energy - Topix.net
Detroit-based DTE Energy said last month that it's closing the Shenango Inc. plant due to declining demand in the North American steel industry.
Tags: production
plant
stops
amid
Coke Holiday Ad Stumbles Into Geopolitical Row
2016-01-07 02:23:50| Beverages - Topix.net
Coca-Cola Co.' s holiday marketing backfired in Eastern Europe when a New Year's advertisement depicting a map of Russia inflamed first Russians, and then Ukrainians, over the hotly disputed region of Crimea.
Tags: holiday
row
coke
geopolitical
Cola Wars: Coke Stirs Outrage With Map Showing Crimea As Russian
2016-01-05 20:40:12| Beverages - Topix.net
The map, showing Crimea as part of Russia, generated outrage from Ukrainians, who began circulating the hashtag #BanCocaCola and calling for a boycott of the company. Coca-Cola Russia, the affiliate for the global beverage giant whose iconic advertising campaign once tried to make drinking soda synonymous with global harmony, has found a new way to do just the opposite after wading into the geopolitical standoff over Ukraine's Crimean Peninsula.
Tags: map
showing
russian
wars
Can Coke Veteran Wendy Clark Add Some Pop to DDB?
2016-01-04 07:54:31| Beverages - Topix.net
Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still, some of its buzz has faded, with siblings BBDO and TBWA\Chiat\Day generating more excitement.
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