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This week in soft drinks & bottled water, featuring Coca-Cola Co's hopes for Diet Coke, what we think of Keurig Dr Pepper and Coca-Cola Amatil's 2017 results

2018-02-23 15:56:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

Tags: results week water soft

 

Diet Coke rebrand follows "dissatisfaction" - The Coca-Cola Co CEO

2018-02-19 13:48:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co CEO James Quincey has admitted the recent Diet Coke relaunch in North America came after sales for the brand failed to recover last year.

Tags: ceo diet coke dissatisfaction

 
 

Snapple joins Coke, Gatorade on MLB roster as Dr Pepper Snapple Group signs baseball deal

2018-02-13 15:49:00| Daily beverage news and comment - from just-drinks.com

Dr Pepper Snapple Group has joined The Coca-Cola Co and PepsiCo as a Major League Baseball sponsor after signing a two-year deal for its Snapple brand

Tags: group deal signs baseball

 

The Coca-Cola Co lines up Super Bowl Diet Coke ad - video

2018-02-01 11:59:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co will use this Sunday's Super Bowl to kick off a new marketing campaign to support the relaunch of Diet Coke in the US market. 

Tags: video super lines diet

 

The Coca-Cola Co's Diet Coke revamp offers new meaning in a modern age - Comment

2018-01-11 17:34:00| Daily beverage news and comment - from just-drinks.com

Diet Coke is having a revamp - and not a moment too soon. The old war-horse of the low-sugar CSD market is nigh on 36 years old and looking a bit dusty. Owner The Coca-Cola Co will be hoping the announcement in the US this week of a range of sparkly new flavours will give an artificial sweetener boost to a diet market that has crashed.

Tags: comment age offers modern

 

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