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Coca-Cola European Partners gives UK push to new Diet Coke flavours

2019-06-19 16:48:00| Daily beverage news and comment - from just-drinks.com

Coca-Cola European Partners (CCEP) has launched a marketing campaign for two new Diet Coke flavours in the UK.

New Coke returns - The power of nostalgia over consumers - Consumer Trends

2019-05-31 13:14:00| Daily beverage news and comment - from just-drinks.com

Consumers have repeatedly shown the value of appealing to nostalgia in their love of things that resonate with their younger selves or due to affinities for decades past. The Coca-Cola Co is now targeting this impulse, tied in with the '80s-fuelled nostalgia of hit series Stranger Things, to bring back one of its biggest failures.

Tags: power returns consumer trends

The Coca-Cola Co relaunches New Coke for Stranger Things tie-up

2019-05-21 18:17:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co is bringing back New Coke for a limited time in the US as part a tie-up with retro Netflix show Stranger Things.

Tags: things coke cocacola relaunches

Dispute with Monster Beverage Corp continues as Coca-Cola readies Coke Energy

2019-03-28 17:55:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has finally delivered on its threat to launch an energy version of its namesake CSD, as the group waits on the outcome of a disagreement with Monster Beverage Corp.

Tags: energy continues corp monster