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UK: Guinness TV experiment didn't meet 'expectations' - Diageo

2013-11-04 17:57:00| Daily beverage news and comment - from just-drinks.com

Diageo has admitted that elements of a high-profile UK TV ad spot for Guinness did not "live up to expectations", but said it will learn from the experiment.

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Larson Davis Measures Guinness World Record for Crowd Noise at Arrowhead Stadium

2013-10-17 06:00:00| Industrial Newsroom - All News for Today

Kansas City Chiefs selected the Larson Davis Model 831 Sound Level Meter to measure the Guinness World Record for the loudest crowd noise at an outdoor stadium.<br /> <br /> Farmington Hills, MI — Larson Davis, a Division of PCB Piezotronics, announces that it supplied noise monitoring equipment to measure crowd noise at the Kansas City Chiefs outdoor stadium. This event took place in week 6 of the 2013 NFL season with the Kansas City Chiefs playing the Oakland Raiders. The crowd noise ...This story is related to the following:Sound Level, Decibel, Noise & Acoustic Meters

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AFRICA: Diageo readies Guinness relaunch across Africa

2013-10-15 14:04:00| Daily beverage news and comment - from just-drinks.com

Diageo is set to give its Guinness beer brand an updated look and fresh marketing push in Africa, as the company looks to boosts its beer bedrock in the continent.

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Guinness Cameroon SA in Alcoholic Drinks (Cameroon)

2013-10-09 02:00:00| Beverage industry market research - from just-drinks.com

Over the forecast period Guinness Cameroon will focus on consolidating its lead in stout, and strengthening its presence in lager and RTDs. To achieve these goals, the company will invest in the devel

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