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Tag: guinness
Guinness should ditch 'trendy abstract' ads and innovate more: Mintel analyst
2014-09-04 21:57:22| Beverages - Topix.net
As Diageo launches two new UK Guinness varieties Mintel analyst Jonny Forsyth tells us he thinks the beer brand is anachronistic, needs to ditch the 'trendy adverts' and innovate more. Guinness said today it plans to release two new beers in mid-September, Guinness Dublin Porter and Guinness West Indies Porter , inspired by recipes from 1796 and 1801.
Tags: abstract
ads
analyst
trendy
Product Launch - UK/IRELAND: Diageo's Guinness Dublin Porter, West Indies Porter
2014-09-04 11:30:00| Daily beverage news and comment - from just-drinks.com
Diageo is launching two more Guinness extensions, this time as part of a new brewing project at the brand's Dublin headquarters.
Tags: product
west
launch
dublin
AFRICA: Diageo launches fresh Guinness push - video
2014-08-28 12:27:00| Daily beverage news and comment - from just-drinks.com
Diageo has launched a major new campaign for Guinness in Africa, including a TV spot.
Comment - Will a Change of Colour Give Guinness a Lift?
2014-08-08 14:41:25| Daily beverage news and comment - from just-drinks.com
Diageo revealed its hand this week over its latest bid to boost declining Guinness sales in the US.
Product Launch - US: Diageo's Guinness Blonde American Lager
2014-08-06 15:42:35| Daily beverage news and comment - from just-drinks.com
Diageo will launch a blonde lager extension of its Guinness beer brand in the US.
Tags: product
american
launch
lager
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