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Guinness should ditch 'trendy abstract' ads and innovate more: Mintel analyst

2014-09-04 21:57:22| Beverages - Topix.net

As Diageo launches two new UK Guinness varieties Mintel analyst Jonny Forsyth tells us he thinks the beer brand is anachronistic, needs to ditch the 'trendy adverts' and innovate more. Guinness said today it plans to release two new beers in mid-September, Guinness Dublin Porter and Guinness West Indies Porter , inspired by recipes from 1796 and 1801.

Tags: abstract ads analyst trendy

 

Product Launch - UK/IRELAND: Diageo's Guinness Dublin Porter, West Indies Porter

2014-09-04 11:30:00| Daily beverage news and comment - from just-drinks.com

Diageo is launching two more Guinness extensions, this time as part of a new brewing project at the brand's Dublin headquarters.

Tags: product west launch dublin

 
 

AFRICA: Diageo launches fresh Guinness push - video

2014-08-28 12:27:00| Daily beverage news and comment - from just-drinks.com

Diageo has launched a major new campaign for Guinness in Africa, including a TV spot.

Tags: video africa fresh push

 

Comment - Will a Change of Colour Give Guinness a Lift?

2014-08-08 14:41:25| Daily beverage news and comment - from just-drinks.com

Diageo revealed its hand this week over its latest bid to boost declining Guinness sales in the US.

Tags: a change comment give

 

Product Launch - US: Diageo's Guinness Blonde American Lager

2014-08-06 15:42:35| Daily beverage news and comment - from just-drinks.com

Diageo will launch a blonde lager extension of its Guinness beer brand in the US.

Tags: product american launch lager

 

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