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The Coca-Cola Co's Diet Coke revamp offers new meaning in a modern age - Comment

2018-01-11 17:34:00| Daily beverage news and comment - from just-drinks.com

Diet Coke is having a revamp - and not a moment too soon. The old war-horse of the low-sugar CSD market is nigh on 36 years old and looking a bit dusty. Owner The Coca-Cola Co will be hoping the announcement in the US this week of a range of sparkly new flavours will give an artificial sweetener boost to a diet market that has crashed.

Tags: comment age offers modern

 

The Coca-Cola Co lines up North America relaunch for Diet Coke, adds new flavours

2018-01-11 11:39:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has repackaged its Diet Coke brand and added four flavours as it looks to appeal to the next generation of consumers.

Tags: new north america lines

 
 

The Coca-Cola Co puts teens in focus for Australian TV push - video

2018-01-11 11:38:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co is reaching out to teenagers in a new TV ad that kickstarts its Summer activation in Australia.

Tags: video tv focus australian

 

The Coca-Cola Co buys Chilean juice maker Comercializadora Novaverde

2018-01-10 17:02:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has teamed up with local bottlers to purchase Chile's Comercializadora Novaverde, the owner of juice brand Guallarauco.

Tags: maker juice buys chilean

 

The Coca-Cola Co rolls out Fuze Tea to Europe

2018-01-02 15:35:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co is to launch Fuze Tea, one of its fastest-growing brands, in Europe.

Tags: to europe tea rolls

 

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