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Hindustan Coca-Cola Beverages plans India restructure programme

2017-11-28 12:59:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co's largest bottling partner in India has announced plans to reorganise its business, as it looks to cater to changing consumer demands in the country.

Tags: plans india programme beverages

 

LateRooms.com tie-up offers consumers sleepover in Coca-Cola Christmas truck

2017-11-28 12:31:00| Daily beverage news and comment - from just-drinks.com

The UK arm of The Coca-Cola Co has partnered with LateRooms.com for a marketing activation in the country in the run-up to Christmas.

Tags: offers christmas truck consumers

 
 

This week in soft drinks & bottled water, featuring SodaStream's Fruit Drops hits US, Danone's Kona Deep spend and Coca-Cola Co ad wins Christmas

2017-11-24 15:09:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

Tags: week water soft christmas

 

The Coca-Cola Co Christmas ad comes out top in UK facial-tracking study - video

2017-11-24 11:45:00| Daily beverage news and comment - from just-drinks.com

Technology that measures emotions by tracking facial expressions has adjudged The Coca-Cola Co's latest UK Christmas ad to be the most effective of the season.

Tags: top video uk study

 

The Coca-Cola Co lines up 100% stevia-sweetened Coke

2017-11-22 12:21:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has confirmed it will start testing a new 100% stevia-sweetened Coke product outside of the US next year. 

Tags: lines coke cocacola

 

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