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"The on-trade doesn't realise it can up-sell on a Coca-Cola" - Interview, Seedlip founder, Ben Branson

2016-06-28 16:15:00| Daily beverage news and comment - from just-drinks.com

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.

Tags: ben interview founder realise

 

Coca-Cola India to "invest aggressively" in Maaza mango drink

2016-06-27 13:13:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co's Indian unit has said it aims to make Maaza a US$1bn brand by 2023. 

Tags: india drink invest mango

 
 

This week in soft drinks & bottled water, featuring adult consumers potential, Volvic's Tom Daley tie-up and Coca-Cola Co's aloe water spend

2016-06-24 16:43:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

Tags: week water potential tom

 

The Coca-Cola Co, PepsiCo, Anheuser-Busch InBev halt Brazil soda sales to schools

2016-06-23 17:13:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co, PepsiCo and Anheuser-Busch InBev have agreed to stop selling soda to schools in Brazil in an attempt to combat obesity-related diseases.

Tags: to sales schools brazil

 

Coca-Cola Co invests in Aloe Gloe organic aloe water

2016-06-23 12:48:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co's Venturing & Emerging Brands (VEB) unit has invested in a line of organic aloe waters as it looks to capitalise on the trend for functional drinks. 

Tags: water organic invests cocacola

 

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