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The Coca-Cola Co pokes fun at celebrity tie-ups in Oasis ad - video

2016-06-14 15:44:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has taken a swipe at UK celebrity soft drinks endorsements in a new cinema ad for its Oasis juice brand.

Tags: video fun celebrity oasis

 

Coca-Cola European Partners appoints new regional head

2016-06-13 17:16:00| Daily beverage news and comment - from just-drinks.com

The German unit of the recently-formed Coca-Cola European Partners has appointed a new GM amid a report the previous head is leaving after he missed out on leading the new venture.

Tags: head partners regional european

 
 

Can The Coca-Cola Co draw Kold comfort from Keurig debacle? - Comment

2016-06-09 15:55:00| Daily beverage news and comment - from just-drinks.com

It may be going too far to call the truncated lifespan of the Keurig Kold farcical. But, in the nine months since it was launched, the homme-carbonation system's owner, Keurig Green Mountain, has been sold to a private-equity group, big-money investor The Coca-Cola Co pulled out and headed for the hills and its CEO was unceremoniously dumped.

Tags: comment draw comfort debacle

 

Why has Coca-Cola Co, Coca-Cola FEMSA entered the soy segment? - Comment

2016-06-07 10:14:00| Daily beverage news and comment - from just-drinks.com

This month, Ray Rowlands runs the rule over The Coca-Cola Co and Coc-Cola FEMSA's joint purchase of the AdeS soy-based brand and asks, is it really a viable asset or actually a potential liability?

Tags: comment entered segment soy

 

How do Coca-Cola Co and PepsiCo fare under Oxfam's spotlight? Part II - Sustainability Spotlight

2016-06-06 12:04:00| Daily beverage news and comment - from just-drinks.com

The world's two largest soft drinks producers, The Coca-Cola Co and PepsiCo, are among the ten multinational companies included in Oxfam's 'Behind the Brands' report, which rates the global food and drinks businesses across seven criteria relating to their supply chain policies. Oxfam's scores and summaries of Coca-Cola's and PepsiCo's performance are detailed here, along with the companies' responses.

Tags: part ii fare spotlight

 

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