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Ad of the Day: Coca-Cola Unveils Crown Jewel of Its 'Crossroads' Series on Teen Friendship

2015-07-10 12:40:57| Beverages - Topix.net

The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America. Launched this spring, the "Crossroads" advertising challenges young people to choose kindness and compassion over cruelty, and asks them to consider what real friends would do in potentially difficult situations.

Tags: on day series teen

 

Coca-Cola suffers setback in juice labeling lawsuit

2015-07-10 00:12:15| Beverages - Topix.net

A California judge has refused to throw out a false advertising lawsuit accusing Coca-Cola of misleading shoppers by marketing a juice comprised almost entirely of apple and grape juice as a 'Pomegranate Blueberry flavored blend of 5 juices'. The class action* - filed in 2009 by plaintiff Niloofar Saeidian - mirrors a high-profile lawsuit filed by POM Wonderful v Coca-Cola in 2008 over the same product that ultimately wound up in the Supreme Court in 2014.

Tags: juice lawsuit labeling suffers

 
 

One Put, One Call Option To Know About for Coca-Cola

2015-07-07 08:24:40| Beverages - Topix.net

Consistently, one of the more popular stocks people enter into their stock options watchlist at Stock Options Channel is Coca-Cola Co . So this week we highlight one interesting put contract, and one interesting call contract, from the January 2017 expiration for KO.

Tags: to call put option

 

Coca-Cola names Boehme CTO: Replaces exec who went to NIke

2015-07-06 14:34:54| Beverages - Topix.net

Atlanta-based The Coca-Cola Co. has named Alan Boehme as the company's new chief technology officer.

Tags: names nike exec replaces

 

Coca-Cola And PepsiCo Should Be Eyeing Bottled Water Growth In Emerging Markets

2015-06-30 20:44:14| Beverages - Topix.net

Packaged water will soon be the most consumed beverage in the world, and seeing how there is a huge opportunity in this segment in most emerging markets, beverage giants such as The Coca-Cola Company and PepsiCo will look to leverage their strong brand appeal and ecosystem to further penetrate this segment. According to the Canadean, consumption of packaged water will reach 233 billion liters in 2015 , more than the intake of carbonated soft drinks , which is estimated to be around 227 billion liters.

Tags: water growth markets emerging

 

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