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Coca-Cola Co drops Twitter campaign after Mein Kampf attack

2015-02-05 16:30:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has hit back at "pervasive online negativity" after the company's latest Twitter campaign was hijacked into retweeting parts of Mein Kampf.

Tags: attack campaign drops twitter

 

Make Hitler Happy: The Beginning of Mein Kampf, as Told by Coca-Cola

2015-02-04 18:44:05| Beverages - Topix.net

"Make it happy!" Coca-Cola's new marketing campaign exhorts. The campaign, introduced during a Super Bowl commercial, is accompanied by a stunt through which Twitter users reply to negative tweets with the hashtag "#MakeItHappy"; Coca-Cola then transforms those tweets into cute ASCII art.

Tags: make happy beginning told

 
 

Coca-Cola Rolls Out Fairlife 'Premium' Milk

2015-02-04 06:25:17| Beverages - Topix.net

After a lengthy delay behind closed doors, Judge Susan Garsh discharged a juror on Tuesday in the trial of former New England Patriots player Aaron Hern... -- It appears the Special Inspector General for Afghanistan will get the information it wanted after all.In a reversal, the U.S. military in Afghanistan h... No information has been relayed to Gering's mayor by an investor group looking at building a processing plant in Gering.

Tags: premium milk rolls cocacola

 

Closings, Layoffs for Cargill, Coca-Cola, General Mills

2015-02-02 19:39:00| Food Processing

Two plants for General Mills, one for Cargill, and general shrinkage for Coke.

Tags: general mills layoffs closings

 

Trolls abuse Coca-Cola web campaign

2015-02-02 13:04:09| Beverages - Topix.net

The Coca-Cola Company opened itself up to parody Sunday when it debuted a scheme to save the Internet from itself by transforming negative tweets and posts into smiling, saccharine drawings. The campaign, which the sugary drinks company launched with a Superbowl ad, sets out the quixotic goal of tackling the negativity that pervades the Internet.

Tags: web abuse campaign trolls

 

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