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VIDEO: Inside Microsoft's house of the future

2013-03-04 01:02:41| BBC News | Business | UK Edition

The house of the future unveiled at the tech giant's HQ

Tags: video house future inside

Microsoft's little-screen, big-screen interactive future

2013-03-02 02:18:31| CNET News.com

Big and little screens interacting. That's Microsoft's vision of a collaborative future nirvana. [Read more]

Tags: future interactive microsofts bigscreen

Facebook confirms buying Microsoft's Atlas to boost ad sales

2013-03-01 13:44:35| InfoWorld: Top News

Facebook is buying Microsoft's Atlas Advertiser Suite, an ad analysis platform, in a move that should increase its advertising revenue and give marketers better information about their campaigns across the social network, on both desktop and mobile. The terms of the deal, which was announced in a blog post, are not being disclosed.

Tags: sales buying atlas boost

Facebook to acquire Microsoft's Atlas Advertiser Suite

2013-03-01 08:39:00| Telecompaper Headlines

(Telecompaper) Facebook has agreed to acquire Microsoft's Atlas Advertiser Suite for an undisclosed amount. Atlas provides campaign management and measurement services for marketers and agencies. Facebook's director of monetisation product marketing, Brian Boland writes in a blog post that the Atlas service provides a holistic view of campaign performance, which is has been missing until now as marketers and agencies are forced to adopt siloed marketing strategies for each channel. He added that many marketers that advertise on Facebook using Atlas will see no change to the service they receive today. Facebook will continue to invest and innovate in the Atlas platform, including scaling its back-end measurement systems and enhancing its suite of advertiser tools on desktop and mobile. Atlas will continue to operate from Seattle.

Tags: suite advertiser atlas acquire