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Home › automotive

 

Tag: automotive

How Automotive Marketing Is Evolving in the Digital Age

2016-08-27 21:16:08| AutomotiveDigest.com - Automotive Industry News

THE SITUATION Car dealerships are target for hyperlocal media & suppliers of digital marketing technology & services, After steady growth to record 2015, auto sales now sluggish, & dealership consolidation continues. Researcher Borrell projects dealerships to spend $14 B on digital & online advertising in 2016. THE SIGNIFICANCE Dealers shifting to Digital & Mobile-Spend over 60% of media budget online Borrells survey reveals that dealers cutting back on traditional media. Kia dealer confessed spending majority of digital budget on search Dealers frequently do not have resources to do analytics on display or brand tracking Have relied on OEM's data analytics & customer experience surveys. Find David Card, Street Fights director of research, and his complete Need-to-Know article _______________________________________________________________________________ The Article How Automotive Marketing Is Evolving in the Digital Age appeared first on Automotive Digest.

Tags: the age digital marketing

Cypress introduces new single-chip automotive MCU solution; hybrid instrument clusters, head-up displays and traditional gauges

2016-08-24 20:55:18| Green Car Congress

Tags: solution traditional automotive instrument

AK Steel introduces NEXMET family of next generation high strength steels for automotive lightweighting

2016-08-22 17:55:20| Green Car Congress

Tags: high family automotive generation

Valspar Automotive Re-signs with Larsen Motorsports for Another Season of Matrix Automotive Finishes

2016-08-22 15:00:00| Coatings World Breaking News

Tags: automotive season matrix finishes

Sika Automotive Announces Addition of Crash-Durable Structural Repair Adhesives

2016-08-19 17:00:00| Coatings World Breaking News

Tags: addition automotive repair structural

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