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Tag: brand
"Havana Club is a kind of rebel brand. It is important to protect that" - just-drinks meets Havana Club International CEO Christian Barre
2018-07-11 19:04:00| Daily beverage news and comment - from just-drinks.com
It has been 25 years since Pernod Ricard created a joint-venture with the Cuban Government to bring the Havana Club rum brand to international markets. Last month, just-drinks visited Havana to speak to the two men who currently spearhead the JV, Havana Club International CEO Christian Barré and Juan Gonzalez, the head of Pernod's partner, Cuba's Cuba Ron Corp. In the first of a two-part series, news & insights editor Andy Morton sat down with Barré, a former Spain and Mexico CEO for Pernod, to discuss the African rum market, the potential opportunity in the US and why negotiating with the Cuban Government is like dealing with European supermarkets.
Tags: international
important
club
kind
Alibaba invests in Smartrac to enhance brand protection
2018-07-10 15:12:00| Label and Narrow Web Breaking News
Michael Evans, president of Alibaba Group, will also join Smartracs supervisory board.
Tags: brand
protection
enhance
alibaba
Origins Mushroom Bestseller Links Up with Wellness Brand
2018-07-10 14:50:00| Happi Breaking News
A special coffee combo available now at Sephora.
Tags: links
brand
wellness
bestseller
Volkswagen Group expands emobility R&D in China; SEAT brand entering market in 2020-2021; new BEV platform
2018-07-10 11:57:27| Green Car Congress
Tags: group
china
market
brand
Heineken suspends female brand promotion in Mozambique over harassment fears
2018-07-09 16:51:00| Daily beverage news and comment - from just-drinks.com
Heineken has halted brand promotion work in Mozambique after an independent assessment found that some female promotion staff in the country had been sexually harassed by consumers.
Tags: brand
female
promotion
mozambique
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