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Tag: brand
Adding Value Through Packaging: Alcoholic Drinks - Identifying pack formats and features that make a brand worth paying more for
2018-05-25 02:00:00| Beverage industry market research - from just-drinks.com
Adding Value Through Packaging: Alcoholic Drinks, explores new packaging formats and value-added features in the Alcoholic Drinks category, using examples from GlobalData's Pack-Track innovation tool.
Diageo poised to make next non-core brand divestments
2018-05-24 16:08:00| Daily beverage news and comment - from just-drinks.com
Diageo is looking to offload a raft of non-premium spirits brands in the US, just-drinks understands, as the group continues to hive off its non-core assets.
Tags: make
brand
poised
diageo
Telefonica to use O2 as brand name for low-cost offering - report
2018-05-23 09:06:00| Telecompaper Headlines
(Telecompaper) Telefonica has finally opted to use O2 as the brand name for the low-cost Spanish MVNO offering it's preparing to counter the rise of rival Masmovil, reports Europa Press. The O2 brand is currently used by Telefonica's UK and German operations and will join the company's two other Spanish commercial brands, Movistar and Tuenti. Previous reports indicated that the low-cost brand will be headed by Pedro Serrahima, the newly-recruited founder and former CEO of Spanish MVNO Pepephone, and will begin operations after the summer.
Tags: report
brand
offering
telefonica
Lenzing redefined as speciality industrial brand
2018-05-22 12:09:00| Daily apparel & textile news and comment - from just-style.com
Austrian cellulosic fibre producer Lenzing Group has embarked on the latest phase of its new branding strategy with the launch of Lenzing as a product brand covering a broad range of industrial applications.
Tags: brand
industrial
speciality
redefined
Americhem Announces Unified Brand
2018-05-15 20:04:00| Nonwovens Industry Breaking News
Recent acquisitions fully integrated under one brand
Tags: brand
announces
unified
brand announces
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