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Tag: brand
BASFs Newest Brand Is Colors & Effects
2016-06-30 21:06:51| Happi Breaking News
Global pigments business include cosmetic marketplace.
Tags: brand
effects
newest
colors
Australian Skin Care Brand Enters US Market
2016-06-21 15:13:00| Happi Breaking News
Auspect Skincare opens online portal for US consumers.
"Does real brand loyalty exist?" - Interview, Walter Drenth, senior global director international brands at Heineken
2016-06-20 12:10:00| Daily beverage news and comment - from just-drinks.com
Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.
Tags: real
international
global
director
Is there a future for the global beer brand? - Comment
2016-06-16 12:41:00| Daily beverage news and comment - from just-drinks.com
Can you think of a global beer brand? One that is not hamstrung by being limited to certain regions? It's not easy. Indeed, Stephen Beaumont found it equally difficult, until about two weeks ago.
Tags: comment
future
global
brand
Violet Verbena Named 2017 Color of the Year by PPG PAINTS Brand
2016-06-15 17:16:00| Coatings World Breaking News
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