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The global tailwinds behind brand Heineken - Analysis

2016-04-21 14:01:00| Daily beverage news and comment - from just-drinks.com

When Constellation Brands announced the purchase of Ballast Point Brewing & Spirits, analysts purred over the Californian craft brewer's plump margins. 

Tags: global analysis brand heineken

 

The global tailwinds behind brand Heineken - Analysis

2016-04-21 14:01:00| Daily beverage news and comment - from just-drinks.com

When Constellation Brands announced the purchase of Ballast Point Brewing & Spirits, analysts purred over the Californian craft brewer's plump margins. 

Tags: global analysis brand heineken

 
 

'One Brand' marketing boosts zero calorie Cokes in Mexico - Coca-Cola Co COO

2016-04-21 12:08:00| Daily beverage news and comment - from just-drinks.com

The chief operating officer of the Coca-Cola Co has said the company's new 'One Brand' marketing strategy has helped drive sales of the company's zero calorie Coca-Cola variants in Mexico.

Tags: marketing brand mexico coo

 

Sports Fans and Social Media, Part 1: It's a Brand New Ball Game

2016-04-19 22:29:02| TechNewsWorld

Twitter and the NFL are betting that a partnership announced this month could help refine the roughly defined relationship between social media and the world of sports. The NFL set out to reclaim fans who chewed through their cable TV cords and strayed from the flock of football faithful. Twitter's motive in agreeing to stream 10 gridiron games during the 2016 season was growth and retention.

Tags: new part media sports

 

Remy Cointreau's FY performance by brand - Focus

2016-04-19 14:28:00| Daily beverage news and comment - from just-drinks.com

In full-year result released today, Remy Cointreau generated net sales of EUR1.05bn (US$1.19bn), achieving reported growth of 9%. Here, just-drinks takes a closer look at the company's sales performance by brand in the fiscal year.

Tags: performance brand focus remy

 

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