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General Mills looks to put a fresh face on its Green Giant brand

2015-03-28 22:56:19| Agriculture - Topix.net

Rumored to be on the block, Green Giant looks to get in on the nation's rekindled romance with vegetables Frozen and canned vegetable sales are falling. Green Giant's strong suit - frozen veggies packed in sauce - has been particularly hard hit.

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How Levi's Became a Brand With Staying Power

2015-03-28 21:21:24| Beverages - Topix.net

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business. In our consumer culture of shiny-new-object syndrome, it is increasingly unlikely that a brand will survive - much less thrive - for more than a few seasons.

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'Fear the Walking Dead' is official title of brand new...

2015-03-28 20:05:02| Apparel - Topix.net

Creator of AMC show The Walking Dead Robert Kirkman announced on his Twitter page that the companion show would be called 'Fear The Walking Dead'. Sharing with his 477k followers the comic book writer said: "IT'S OFFICIAL! The walking dead companion show on AMC is called FEAR THE WALKING DEAD! Expect more news very soon!" The show has already been given a a two-season order with the first season initially consisting of six episodes.

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Olympic Brand by PPG Introduces ONE Exterior Paint at Lowes

2015-03-27 06:00:00| Coatings World Breaking News

Tags: brand exterior paint introduces

 

McDonald's red? Facebook's blue? How do brand colors influence customers' decisions?

2015-03-26 04:07:56| Jewelry - Topix.net

Many companies are researching their color choices - to the tune of thousands of dollars - and trademarking the colors consumers have come to associate with their products, such as UPS's Pullman brown, Home Depot's vibrant orange and Tiffany & Co.' s distinct blue.

Tags: red blue brand customers

 

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