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Joe Mimran leaves Joe Fresh; company president Mario Grauso takes over brand

2015-03-17 01:46:45| Grocery - Topix.net

In an email to The Canadian Press, Loblaw spokesman Kevin Groh confirmed the departure of Joe Fresh creative director Joe Mimran, effective Monday. Grocery giant Loblaw Companies Ltd. launched the low-priced private-label line in 2006 with Mimran overseeing the the brand's design vision.

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Orange shapes new brand, aims to make 1bn from new services

2015-03-17 01:00:00| Total Telecom industry news

Stephane Richard presents French telco's new five-year strategy; IoT, financial services, network investments and cost controls feature strongly.

Tags: new make services brand

 
 

Examining The Beer Industry Through Philip Van Munching's 'Beer Blast': Brand Image

2015-03-16 12:22:07| Beverages - Topix.net

As the former advertising director for Heineken's US importer, Van Munching's book focuses heavily on beer companies' brand image strategies. He uses the examples of Schlitz Brewing Company and of his own company after Heineken took over to show how luxury companies like brewers can damage their brand images.

Tags: image van industry brand

 

Sikkens Wood Finishes Transitions to Sikkens ProLuxe Brand

2015-03-16 06:00:00| Coatings World Breaking News

Tags: brand wood finishes transitions

 

Salmon success with Ocado for new Grimsby seafood brand

2015-03-13 11:50:03| Grocery - Topix.net

PROUD LISTING: The JCS Fish team celebrates the Ocado news, from left, commercial director John Grey, director Louise Coulbeck, human resources accounts manager Ann Rogers, managing director Andrew Coulbeck and factory manager Luke Gallagher. Picture: Abby Ruston It builds on recent success with independent retailers, farm shops and delis across the country, who have stocked the marinated and natural organic salmon fillets.

Tags: brand success seafood salmon

 

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