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Unilever Sells Ragu Brand for $2.15 Billion

2014-05-22 09:23:29| Food - Topix.net

Unilever PLC says it has agreed to sell ownership of its Ragu and Bertolli brand sauces in North America to Japan's Mizkan Group for $2.15 billion.

Tags: brand billion sells unilever

 

Burson-Marsteller taps Dowling to chair U.S. consumer and brand marketing practice

2014-05-21 04:18:57| Chemicals - Topix.net

Burson-Marsteller, international public relations and communications firm, has appointed Tom Dowling U.S. chair of its consumer and brand marketing practice.

Tags: marketing brand practice consumer

 
 

US telcos still top brand rankings, but China Mobile pushing hard

2014-05-20 02:00:00| Total Telecom industry news

BT grows its brand value by 70% to take 11th place in Brand Finance's telecoms operator ranking thanks to BT Sport launch.

Tags: top hard china mobile

 

Verizon introduces XLTE brand for faster data speeds

2014-05-19 22:10:00| Telecompaper Headlines

(Telecompaper) Verizon Wireless has introduced XLTE, a new brand to highlight its improved data speeds across the US. All customers automatically benefit where Verizon has deployed XLTE, which adds capacity in neighbourhoods or areas where demand is high. XLTE delivers faster peak data speeds with a minimum of double the bandwidth to LTE customers in high traffic areas in markets nationwide where AWS spectrum has been activated. XLTE Ready devices automatically access both 700 MHz spectrum and the AWS spectrum in XLTE cities. 

Tags: data brand faster speeds

 

just The Facts - Carlsberg's Tuborg brand

2014-05-19 14:26:00| Daily beverage news and comment - from just-drinks.com

Carlsberg today launched a new campaign for its Tuborg beer as it targets 18- to 22-year-olds, particularly in Eastern Europe. Here's just-drinks takes a look at the lager brand and its position in the global market.

Tags: brand facts tuborg carlsbergs

 

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