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Why are spirits brand owners still getting women wrong? - comment

2020-07-27 14:28:00| Daily beverage news and comment - from just-drinks.com

The recent unveiling by Bacardi of its Plume and Petal brand backfired somewhat, with the group stirring up a social media storm with the lower-abv vodka. Spirits category commentator Richard Woodard thinks he may know what the problem was. Again.

Tags: comment women brand owners

Unilever ready to share Lipton RTD brand name as tea sale confirmed

2020-07-23 14:20:00| Daily beverage news and comment - from just-drinks.com

Unilever has admitted it will need to come up with an agreement over the Lipton name after the company decided to sell the tea brand yet retain its Lipton iced tea joint-venture with PepsiCo.

Tags: share sale brand ready