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Tag: brand
Brand Legacy The True Value for Dealers
2013-06-04 20:04:08| AutomotiveDigest.com - Automotive Industry News
Whether its the latest story headlines, or an auto blog for vehicle owners to vent in, controversy abounds from oft-angered buyers who either didnt find their deal as advertised or felt short-changed when being serviced. Creating brand legacy or dealership brand strategy is integral to the dealerships survival. Yet, after reviewing a years worth of incidents cited in 2012, less than a hundred examples spanned the headlines for 17,540 new-car dealerships in 2012, reflecting less than a 1 percent minority of offending dealers across the country. How well a customer is treated during any point of engagement is classified as brand behavior because that raw interaction will directly influence a dealers reputation good or bad. Jason Bennick, CEO of AutoLoop, a customer engagement management marketing solution, urges dealers to work on dealership brand strategy with their employees to create teamwork and make them ambassadors of good will for the dealership. [Read more]The Article Brand Legacy The True Value for Dealers appeared first on Automotive Digest.
Tags: value
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New Side Beam X-Ray Protects Product Quality and Brand Reputation
2013-06-04 16:09:00| Food Processing Technology
Ishida Europe has extended its range of X-ray inspection systems with the launch of a model capable of detecting both metallic and non-metallic contaminants within products packed in PET bottles, tetra packs, carton brick packs and pouches.
Tags: product
quality
side
brand
Honda Seeks Larger Acura Brand U.S. Presence
2013-06-04 09:00:18| AutomotiveDigest.com - Automotive Industry News
Acura, Hondas luxury brand, is shifting design, engineering and production of its vehicles to the U.S., hoping to gain prestige both here and abroad. Find out what Honda has in mind for its Acura brand. [More]The Article Honda Seeks Larger Acura Brand U.S. Presence appeared first on Automotive Digest.
Tags: larger
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honda
Will Whole Foods Dilute the Brand With a Lower Cost Chain?
2013-06-04 07:37:56| Grocery - Topix.net
Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to grocery store for everyday staples for shoppers on any budget.
SME Looks to the Future of Manufacturing with New Strategic Alignment, Brand Positioning and ...
2013-06-04 06:00:00| Industrial Newsroom - All News for Today
SME is integrating its strategic areas — events, publishing, membership, Tooling U-SME online training division, and SME Education Foundation — around evolved mission to inspire, prepare, and support its stakeholders in advancement of manufacturing. SME announced that it will refer to itself by its monogram, rather than its full legal name and is promoting its inclusive, future-focused mindset with the new tagline, Making the future. Together.<sup>SM </sup> This story is related to the following:Trade Associations
Tags: future
brand
manufacturing
strategic
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