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Tag: brand
How BlackBerry is fixing its once 'broken' brand
2013-05-18 13:00:00| CNET News.com
Chief Marketing Officer Frank Boulben is trying to re-energize the brand by focusing on the BlackBerry name, eschewing old standbys like Bold and Curve. [Read more]
Tags: once
brand
broken
fixing
Kia's Flagship 2014 Cadenza Hits The Road - But Does It Look The Part Of A True Luxury Brand?
2013-05-18 08:50:38| Automakers - Topix.net
Kia Motors America today allowed us to take an extended spin in the all-new 2014 Cadenza premium sedan today, which the most technologically-advanced vehicle Kia has ever introduced in North America.
Five lessons in corporate brand building from the big boys
2013-05-17 11:53:51| Biotech - Topix.net
Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to view FMCG companies favourably if they develop a recognisable corporate brand.
Global brand who remained the genuine article
2013-05-17 00:18:37| BBC News | Business | UK Edition
David Beckham's off-field celebrity was not to everyone's taste but there was more to him than his haircuts, says chief sports writer Tom Fordyce
Tags: article
global
brand
remained
Buick: America's oldest active car brand turning 110 years old
2013-05-16 16:29:31| Automakers - Topix.net
General Motors, the brand's owner, was going through its largest restructuring in history, and many thought Buick and its tri-shield logo were on the cutting block with the likes of Hummer, SAAB, Saturn and possibly even Pontiac.
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