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AUDIO: US Tesco brand 'was confusing'

2013-04-17 11:03:03| BBC News | Business | UK Edition

Allyson Stewart-Allen, head of International Marketing Partners, says Americans struggled to understand the concept of Fresh & Easy.

Tags: audio brand confusing tesco

 

Brand Manager

2013-04-16 04:46:30| Appliances - Topix.net

Provide brand direction and collaborate with product teams to ensure GPL innovations and technologies align with branded consumer requirements and are executed through product Work with product teams throughout product development process to ensure brand differentiation of features and claims and aesthetics are met Establish message priority with ... (more)

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Caribou Coffee failed to catch on as national brand, parent's chairman says

2013-04-13 07:00:04| Food - Topix.net

The original Caribou Coffee at 44th and France. The chairman of the company that owns Caribou said Friday the decision to close 80 stores resulted from poor financial performance and weak brand recognition outside of Minnesota.

Tags: national brand says parents

 

SENIOR WEB DESIGNER - Design Led Fashion Brand

2013-04-10 18:09:00| Latest apparel & textile industry jobs - from just-style.com

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Tags: web design brand led

 

UK: Aspall relaunches lager brand as 'Outlier'

2013-04-10 12:37:20| Daily beverage news and comment - from just-drinks.com

Cidermaker Aspall has relaunched its Suffolk Blonde lager brand as 'Outlier'.

Tags: brand lager relaunches aspall

 

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