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Tag: mrc
Extreme Reach gains CTV accreditation from MRC
2021-10-08 08:46:01| Digital TV News
October 5, 2021 Extreme Reach (ER) has received accreditation for CTV Rendered Video Ad Impressions and related Video Play metrics from the Media Rating Council (MRC), as well as a new accreditation for Mobile App.
Tags: reach
extreme
gains
accreditation
MRC issues guidance on OTT/CTV and SSAI video measurement
2021-09-03 09:19:22| Digital TV News
August 30, 2021 The MRC has issued a final version of its updated guidance and best practices document for measurement in OTT and CTV environments, and when Server Side Ad Insertion (SSAI) digital video techniques are used.
Tags: video
issues
measurement
guidance
MRC suspends accreditation of Nielsen local TV services
2021-09-03 09:10:55| Digital TV News
September 1, 2021 The Media Rating Council (MRC) has decide to suspend its accreditation of Nielsens National Television and Local People Meter and Set Meter Markets services. The changed status becomes effective in mid-September.
Tags: services
local
nielsen
accreditation
DoubleVerify earns MRC accreditation for CTV solutions
2021-07-23 12:00:03| Digital TV News
July 27, 2021 DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
Tags: solutions
accreditation
earns
mrc
DoubleVerify earns MRC accreditation for CTV measurement
2021-01-14 15:30:34| Digital TV News
DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
Tags: measurement
accreditation
earns
mrc