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Extreme Reach gains CTV accreditation from MRC

2021-10-08 08:46:01| Digital TV News

October 5, 2021 Extreme Reach (ER) has received accreditation for CTV Rendered Video Ad Impressions and related Video Play metrics from the Media Rating Council (MRC), as well as a new accreditation for Mobile App.

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MRC issues guidance on OTT/CTV and SSAI video measurement

2021-09-03 09:19:22| Digital TV News

August 30, 2021 The MRC has issued a final version of its updated guidance and best practices document for measurement in OTT and CTV environments, and when Server Side Ad Insertion (SSAI) digital video techniques are used.

Tags: video issues measurement guidance

 
 

MRC suspends accreditation of Nielsen local TV services

2021-09-03 09:10:55| Digital TV News

September 1, 2021 The Media Rating Council (MRC) has decide to suspend its accreditation of Nielsens National Television and Local People Meter and Set Meter Markets services. The changed status becomes effective in mid-September.

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DoubleVerify earns MRC accreditation for CTV solutions

2021-07-23 12:00:03| Digital TV News

July 27, 2021 DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.

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DoubleVerify earns MRC accreditation for CTV measurement

2021-01-14 15:30:34| Digital TV News

DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.

Tags: measurement accreditation earns mrc

 

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