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Kopparberg launches UK summer cider campaign - video

2016-06-27 16:04:00| Daily beverage news and comment - from just-drinks.com

Swedish fruit cider company Kopparberg has launched a 'multi-million pound' marketing campaign in the UK, as it looks to connect drinkers with the provenance of the brand.

Tags: video summer campaign launches

This week in beer & cider, featuring beer's paucity of global brands, interview with Heineken's international brands director and how much SABMiller paid for Meantime

2016-06-24 16:41:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.

Tags: for international week global

UK cider makers urge caution over Brexit fallout

2016-06-24 15:45:00| Daily beverage news and comment - from just-drinks.com

Two of the UK's leading independent cider producers have warned of short-term turmoil in the wake of Britain's vote to leave the EU but said longer-term repercussions are too difficult to predict.

Tags: makers caution urge fallout

Can fruit cider survive UK slowdown? - Focus

2016-06-22 16:05:00| Daily beverage news and comment - from just-drinks.com

It was 1997 and Anders Nanne knew Rekorderlig had hit the big time. The co-creator of the Swedish cider was driving out of Gothenburg airport and saw an empty Rekordelig can in a small wood. "When you see it as garbage, that's when you know it's a big brand."

Tags: focus fruit survive slowdown