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Editor's Viewpoint - Budweiser's Main Problem? It's Budweiser

2014-11-27 18:25:00| Daily beverage news and comment - from just-drinks.com

Last weekend, the Wall Street Journal published a fascinating article that looks at the more recent performance - or lack thereof - of Anheuser-Busch InBev's Budweiser brand in the US.

Tags: main problem editors viewpoint

 

Budweiser's new ad, 'Friends are Waiting,' tugs at emotions to promote responsible drinking

2014-09-20 04:57:42| Beverages - Topix.net

Anheuser-Busch has a long history of using adorable puppies, computer-generated frogs and its world-famous Budweiser Clydesdales in commercials to sell beer and fun - all while tugging at consumers' heartstrings or tickling their funny bones. As part of its Global Be Responsible Day campaign, the beer giant released the 60-second "Friends Are Waiting" commercial, highlighting the friendship between a man and his dog, referred to as simply "Buddy" in the ad.

Tags: to friends responsible promote

 
 

Budweiser's Backyard Under Attack From Craft-Brewery Hub

2014-09-08 18:47:33| Beverages - Topix.net

Meet Brew Hub, a craft beer incubator part-owned by Ron Burkle designed to help brewers scale production and develop bigger distribution networks. Bloomberg's Duane Stanford reports.

Tags: attack hub backyard budweisers

 

Budweiser's mobile brewery tour to make stop in Va

2013-12-13 11:46:47| Beverages - Topix.net

Anheuser-Busch is providing an in-depth look at how it brews beer with its mobile Budweiser Brewmaster Tour stop in Williamsburg.

Tags: make mobile stop tour

 

Budweiser's intimate, dangerous way to make Facebook friends

2013-04-27 23:06:21| CNET News.com

The brewing company's Brazilian arm creates cups, which, if you clink them together to say cheers, turn both parties into Facebook friends. Oh, how difficult. [Read more]    

Tags: make friends dangerous facebook

 

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