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This week in beer & cider, featuring Carlsberg ups the ante in India, Guinness' non-alcoholic play and Budweiser's Super Bowl ad
2018-01-26 15:37:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.
Budweiser's new name taps US patriotism
2016-05-10 22:30:28| BBC News | Business | UK Edition
Budweiser beer plans to rebrand its cans for the summer in a bid to capture the patriotism of US consumers.
Tags: us
taps
patriotism
budweisers
This week in beer and cider, featuring Yellow Tail's beer extension, Tsingtao's profits slide and Budweiser's Russian joy
2016-04-01 16:34:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.
Tags: week
russian
extension
joy
National Park Service Waived Policy To Allow Budweiser's Centennial Partnership
2015-04-28 12:05:53| Beverages - Topix.net
National Park Service Director Jon Jarvis waived agency policies against partnering with alcoholic beverage companies so the National Park Foundation could sign a multi-million-dollar agreement with Anheuser-Busch, a deal that provides Budweiser with valuable branding placements during the Park Service's centennial campaign. In return, the Park Service hopes to gain a valuable partner in its search for a younger audience for national parks, co-branding with the beermaker at concerts in the parks, and "integration with AB's Responsible Drinking Campaign."
Tags: policy
service
national
park
Budweiser's cruel Super Bowl ad mocks Elysian
2015-02-02 20:23:45| Beverages - Topix.net
Budweiser mocked craft breweries and craft beer fans in a Super Bowl advertisement on Sunday, a little more than a week after the company acquired one of Seattle's top craft beers. The Seattle Seahawks loss to the New England Patriots wasn't the only heart-wrenching thing on television for Seattleites Sunday evening.
Tags: super
bowl
mocks
budweisers