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Google Launches New Mobile ROI Calculator
2013-03-31 00:18:57| AutomotiveDigest.com - Automotive Industry News
Many business owners don't completely grasp the changing behavior of the mobile user and the five paths to purchase that begin via your customers' smartphones. Google's beautifuly designed and wonderfully simple mobile ROI calculator helps you measure the value of your mobile traffic.The Article Google Launches New Mobile ROI Calculator appeared first on Automotive Digest.
Tags: google
mobile
calculator
roi
New Study Reinforces ROI of Social Media
2013-03-23 14:37:45| AutomotiveDigest.com - Automotive Industry News
Social conversations and media platforms have an overwhelming influence on the automotive purchase process, but hopefully thats no surprise to anyone these days in any retails market. But a new study commissioned by Starcom MediaVest Group and led by Big Fuel showed just how impactful it is. According to the study that analyzed more than 10 million automotive conversations over a 12 month period, auto purchase decisions are being discussed 21 times per minute on social media, amounting to over 30,000 times per day. Thats a lot. These conversations are mostly taking place in the purchase phase (29% of the time), and are noticeable in the rise of status updates and check-ins. People are asking their friends opinions, involving themselves in the conversations, and making decisions accordingly. Lindsey Auguste, a Business Intelligence Specialist at DrivingSales LLC, advises dealers to get the most return on their investment by using social media as a prime marketing opportunity to interact with consumers who use social media more now when searching for a new vehicle. [Read more]The Article New Study Reinforces ROI of Social Media appeared first on Automotive Digest.
5 Digital Steps to Generate Massive ROI from Direct Mail
2013-03-19 16:47:29| AutomotiveDigest.com - Automotive Industry News
Direct mail hasnt changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of people very quickly, and consumers have a financial mindset when looking through their mail because that is how all their bills come. Direct mail is also not what you would call bargain advertising. There are creative costs if you have an agency design it, production costs depending on card stock, and mailing costs with higher postage fees. However, the problem with direct mail is not the cost, but the lack of digital strategy to enhance the effectiveness of it. Keep reading!The Article 5 Digital Steps to Generate Massive ROI from Direct Mail appeared first on Automotive Digest.
Tags: mail
digital
direct
steps
AccuSpec Electronics Achieves ROI Of Over 400% With Infor SyteLine
2013-03-18 11:10:04| dairynetwork Downloads
AccuSpec Electronics, LLC (AccuSpec) is an electronic manufacturing services (EMS) company serving the industrial, medical, military, and aerospace markets. The company provides electronic manufacturing services for customers outsourcing either all or part of their electronics assemblies, offers rapid prototyping, and repair and maintenance support for its customers' products—providing "cradle to grave" service.
Tags: electronics
roi
infor
achieves
Exception Reporting Drives ROI
2013-03-11 11:42:20| dairynetwork Downloads
Most companies first deploy exception reporting to address low hanging loss prevention opportunities, but this is just the tip of the iceberg. Once you’ve mastered the basic loss prevention reports, what do you do?
Tags: reporting
exception
drives
roi
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