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Tag: adverts
The adverts that talk back
2013-11-08 01:21:01| BBC News | Business | UK Edition
The adverts that interact with consumers
VIDEO: The battle of the Christmas adverts
2013-11-06 12:20:40| BBC News | Business | UK Edition
Britain's major retailers have begun to release their big-budget festive commercials which is seen as a crucial event for brands and the advertising industry.
Tags: video
christmas
battle
adverts
UFC tests 4G in Paris, sues operators for misleading adverts
2013-11-06 08:47:00| Telecompaper Headlines
(Telecompaper) French consumer association UFC-Que Choisir has published a report demonstrating the wide divergence between mobile operators' marketing messages about LTE speeds and the real throughput experienced by customers. Calling the difference "an intolerable discrepancy", UFC writes that a testing programme it commissioned covering 80 percent of Paris streets found that Orange France's 4G service is available in 79.3 percent of the city, with part of the southwest unserved. As for SFR, the operator covers under 75 percent of the capital, leaving many pockets without 4G service. Bouygues Telecom tested better, with 99.4 percent coverage. As the three incumbent MNOs used Paris as a showcase for their national LTE rollout, UFC expects coverage to not be as good in other cities of France. Based on its findings, UFC has taken legal action against Orange France and SFR, accusing them both of misleading advertising. It has also called on telecom regulator ARCEP to set up a 4G Observatory to monitor the LTE rollout in real time and to vouch for operators' coverage and speed claims.
Tags: paris
tests
operators
misleading
It's OK to Show Outdoor Pigs in Adverts, Says Advertising Watchdog
2013-10-23 02:00:00| ThePigSite - Industry News
UK - The war being waged against Red Tractor by animal rights campaigners reached risible heights this summer, with complaints that the pig industry should not show images of outdoor pigs in adverts, writes NPA's Digby Scott.
Tags: show
advertising
says
outdoor
Illegitimate YouTube adverts exposed
2013-08-14 15:25:39| BBC News | Business | UK Edition
A security firm reveals how a US company used plug-ins to add unauthorised adverts to YouTube's site when visited by affected computers.
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