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Tag: analytics
Google buys data analytics specialist Looker for USD 2.6 bln
2019-06-07 09:04:00| Telecompaper Headlines
(Telecompaper) Google Cloud CEO Thomas Kurian said the acquisition will let Google harness data in new ways, across all the clouds.
Tags: data
google
usd
specialist
Admongrel TV analytics selected by Fox Networks in Turkey
2019-05-29 18:00:01| Digital TV News
Fox Networks has chosen Admongrel as their partner to deliver innovative services in the connected TV market for all of its channels in Turkey. Admongrels Analytics and Insights service will provide detailed understanding of Fox TV's audiences in real time.
Tags: selected
networks
fox
turkey
Data Analytics & Measuring Success: Do They Go Hand in Hand? (Public Sector) (WasteExpo 2019)
2019-05-29 16:29:00| Waste Age
Over the past several years, the waste industry has evolved significantly. Traditional recycling facilities have been joined by composters, e-waste processers and anaerobic digesters, all of which have helped make it possible to extend the life of th
Tags: data
public
hand
success
Roku introduces analytics and planning tools for OTT advertisers
2019-05-22 15:30:49| Digital TV News
Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brands linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.
Tags: tools
planning
roku
advertisers
Telestream and NPAW integrate video monitoring and analytics platforms
2019-05-14 17:00:08| Digital TV News
Telestream and NPAW (Nice People At Work) have announced partnership that sees the companies integrating their video monitoring and analytics platforms. This enables Telestream and NPAW to implement cross reference selling strategies across a range of markets.
Tags: video
monitoring
analytics
integrate
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