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Bacardi Aventura light/dark blended rum - Product Launch

2019-11-19 14:17:00| Daily beverage news and comment - from just-drinks.com

Bacardi has partnered with UK bar chain Revolución de Cuba to launch a limited-edition expression of its namesake rum brand.

Tags: product launch rum aventura

 

English Spirit's Sir Ranulph Fiennes' Great British Rum - Product Launch

2019-11-15 15:35:00| Daily beverage news and comment - from just-drinks.com

UK distiller English Spirits has launched a rum in collaboration with British explorer Sir Ranulph Fiennes.

Tags: english great product british

 
 

Bacardi's Coquito coconut rum RTD - Product Launch

2019-11-14 15:46:00| Daily beverage news and comment - from just-drinks.com

Bacardi has launched its own take on a Puerto Rican Christmas beverage for its namesake rum brand.

Tags: product launch rum coconut

 

Another Cuban rum JV takes shape as AzCuba, The Island Rum Co firm up relationship

2019-11-12 13:24:00| Daily beverage news and comment - from just-drinks.com

Grupo Azucarero and The Island Rum Co have strengthened their Cuban rum partnership through a worldwide joint-venture.

Tags: up island takes firm

 

What does rum need to do to recognise its potential? - Comment

2019-11-05 14:02:00| Daily beverage news and comment - from just-drinks.com

The much-touted 'demise' of gin is surely music to the rum category's collective ears. However, spirits commentator Neil Ridley argues the spirit must first find its way out of the Wild West and lose its 'sweet-toothed' perception before making a play for the hearts and throats of today's consumers.

Tags: to comment potential rum

 

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