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Bacardi continues 'Sound of Rum' campaign with ASMR-like bar noises - video
2019-09-12 14:06:00| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a Europe-wide video for its music campaign Sound of Rum in support of its namesake brand.
Tags: video
bar
sound
continues
Takara Shuzo's Tomatin 2009 Caribbean Rum Finish, 2006 Amontillado Sherry Finish Scotch whiskies - Product Launch
2019-09-06 17:03:00| Daily beverage news and comment - from just-drinks.com
Takara Shuzo has announced the release of two limited-edition single malts from its Tomatin Scotch whisky distillery.
Tags: product
finish
2006 2009
2006 2009
The Island Rum Co's Black Tears dry spiced Cuban rum - Product Launch
2019-09-05 19:15:00| Daily beverage news and comment - from just-drinks.com
The Island Rum Co has released a spiced rum from Cuba, the first dry spiced expression from the country to be made available worldwide, according to the start-up.
Tags: product
black
island
dry
Distil's RedLeg Spiced Rum & 1886 Cola - Product Launch
2019-09-02 16:11:00| Daily beverage news and comment - from just-drinks.com
UK drinks firm Distil has teamed up with RTD maker Global Brands to launch a rum & cola for its RedLeg Spiced Rum.
Why Diageo's Cuban rum play isn't enough to save the category - Comment
2019-08-29 14:17:00| Daily beverage news and comment - from just-drinks.com
Imitation, they say, is the sincerest form of flattery. More than a quarter of a century after Pernod Ricard signed its Havana Club joint venture with state-owned Cuba Ron Corp, Diageo has followed suit. The group's Santiago de Cuba agreement, announced earlier this month, is one of the most eye-catching spirits deals of the year - but it shouldn't distract us from the huge challenges facing the rum category, says Richard Woodard.
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