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Tag: pernod
Product Launch - GLOBAL: Pernod Ricard's Ballantine's Brasil
2013-12-03 12:52:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is entering the "flavoured" whisk(e)y market with the launch of a "lime-infused" variant of its Ballantine's brand.
Tags: product
global
brasil
launch
Product Launch - THAILAND: Pernod Ricard's Jacob's Creek Lamoon
2013-11-29 12:46:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's wine unit has launched a Jacob's Creek blended red in Thailand designed to match the country's cuisine.
Tags: product
thailand
launch
creek
GLOBAL: Pernod Ricard "re-imagines" Carmen in Ballantine's push - video
2013-11-27 14:44:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has enlisted a freestyle skateboarder to re-enact the opera Carmen in a new online film for its Ballantine's Scotch whisky brand.
Tags: video
global
push
carmen
just Five Years Ago: Pernod Ricard readies sale of Tia Maria
2013-11-26 18:19:00| Daily beverage news and comment - from just-drinks.com
Five years ago this month, reports started to emerge that Pernod Ricard was looking to offload its coffee liqueur brand Tia Maria.
just the Answer: Pernod Ricard's brand director for gin, JC Iglesias
2013-11-25 17:41:00| Daily beverage news and comment - from just-drinks.com
JC Iglesias took over as brand director of Pernod Ricard's gin brand, Beefeater, in August this year after a switch from marketing the company's brown spirits portfolio in the US. In his first interview since taking on his new role, he tells just-drinks why he wants to take gin to a completely new market, what a wider Beefeater portfolio could do and that there really is a gin boom going on out there.
Tags: director
brand
answer
gin
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