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Pernod Ricard launches first corporate campaign, promotes 'conviviality' - video
2019-02-01 11:19:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has used its debut corporate campaign to defend the concept of 'conviviality', as research shows consumers are less likely to meet with friends face-to-face in the digital age.
Tags: video
corporate
campaign
promotes
Pernod Ricard's Mumm Olympe Rose Champagne - Product Launch
2019-01-28 16:58:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has released a new cuvée under its Mumm Champagne brand, created in collaboration with the House's 'chief entertainment officer', Usain Bolt.
Tags: product
rose
launch
champagne
Pernod Ricard names Absolut's Craig Johnson as new GTR marketing head
2019-01-24 15:33:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has appointed a new marketing head for its Travel Retail unit.
Tags: head
marketing
names
johnson
Pernod Ricard creates new boardroom role in face of investor pressure
2019-01-24 11:45:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has promoted one of its independent directors to a new leading role in the boardroom amid ongoing pressure from a major investor to tighten up its finances.
Tags: face
role
pressure
investor
Pernod Ricard slashes headcount in South Korea
2019-01-23 15:01:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is to cut more than half of its staff in South Korea as the French drinks group overhauls its strategy in the country amid shrinking whisky sales.
Tags: south
korea
ricard
slashes
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