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Pernod Ricard's Jacob's Creek Le Petit Rose - Product Launch

2017-09-29 14:49:00| Daily beverage news and comment - from just-drinks.com

The UK division of Pernod Ricard is bringing a rosé expression of its Jacob's Creek brand to the market.

Tags: product rose petit launch

 

"The US has real brand calls. They are asking for an Avion Margarita" -  Pierre-Aymeric du Cray, VP of Pernod Ricard's House of Tequila - Interview part II

2017-09-28 12:16:00| Daily beverage news and comment - from just-drinks.com

In part one of this interview, the VP of Pernod Ricard's House of Tequila unit, Pierre-Aymeric du Cray, explained the importance of 'The Tahona Society' bartender programme to the group's business, as well as brand Altos' place in the company's Tequila portfolio. In part two, we turn our attention to Pernod's Olmeca and Avión Tequila brands, as well as the effect of agave price fluctuations and the company's recently-acquired Del Maguey Mezcal.

Tags: of part real house

 
 

Pernod Ricard's Ballantine's single malts - Product Launch

2017-09-26 12:56:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has lined up three new single malt Scotch whiskies under its Ballantine's blended malt brand.

Tags: product single launch pernod

 

This week in spirits & wine, featuring upbeat noises over CETA, job cuts at Accolade Wines and why is Pernod still in wine?

2017-09-22 16:34:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to see our round-ups for beer & cider and soft drinks & bottled water.

Tags: in still week why

 

Pernod Ricard goes global with The Glenlivet marketing push - video

2017-09-22 15:15:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Chivas Brothers division has announced the launch of a global marketing activation for its The Glenlivet single malt Scotch whisky brand.

Tags: video global marketing push

 

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