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"We really want to change the perception of Tequila with Altos" - Pierre-Aymeric du Cray, VP of Pernod Ricard's House of Tequila
2017-09-22 11:37:00| Daily beverage news and comment - from just-drinks.com
Earlier in September, Pernod Ricard hosted the seventh annual The Tahona Society competition - a bartender programme under its Altos Tequila brand. The 2017 session saw 25 bartenders from 17 markets gather in Jalisco, Mexico, along with journalists and bloggers from all over the world. Lucy Britner was there to talk to VP House of Tequila Pierre-Aymeric du Cray.
Former Pernod Ricard executive becomes GM for Champagne house Bollinger
2017-09-12 18:13:00| Daily beverage news and comment - from just-drinks.com
Champagne house Bollinger has named Charles-Armand de Belenet as its new general manager, the appointment taking effect earlier this month.
Tags: house
executive
champagne
ricard
Why is Pernod Ricard the only major multi-category player still in wine? - Comment
2017-09-11 12:57:00| Daily beverage news and comment - from just-drinks.com
It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-category companies are giving wine the big heave-ho.
Tags: comment
major
player
wine
Bacardi, Diageo weather storm, as Pernod Ricard braces for Hurricane Irma
2017-09-08 11:41:00| Daily beverage news and comment - from just-drinks.com
Bacardi and Diageo have been weighing the impact of Hurricane Irma, as the storm moves on through the Caribbean, towards Florida.
Tags: weather
storm
hurricane
irma
Pernod Ricard moves gin brands into dedicated division
2017-09-05 17:12:30| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has created a stand-alone unit for most of its gin brands, as the group looks to capitalise on the spirits segment's current growth curve.
Tags: brands
division
dedicated
moves
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