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US: PepsiCo pulls 'natural' Gatorade line

2014-01-20 16:19:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has confirmed that it has pulled a line of Gatorade it marketed as "natural" because the products did not "resonate" with the targeted consumer group.

Tags: line natural pulls pepsico

 

UK: PepsiCo's Gatorade unveils Liverpool FC deal - video

2013-09-27 13:28:00| Daily beverage news and comment - from just-drinks.com

PepsiCo's Gatorade has launched its new tie-up with Liverpool Football Club in the UK with a behind-the-scenes video at a team training session.

Tags: video deal liverpool unveils

 
 

Analysis - Lucozade may plug Gatorade gap for The Coca-Cola Co

2013-04-19 15:37:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co may buy GlaxoSmithKline brand Lucozade to make up for the "sad lesson" of losing Gatorade to PepsiCo, an analyst has said.

Tags: the co analysis gap

 

Gatorade Gets an Oil Change

2013-04-04 08:13:45| Beverages - Topix.net

When PepsiCo Inc. announced it would stop putting an obscure vegetable oil in its Gatorade right before the Super Bowl, one of the loudest cheers came from a high school student who had made it her mission to get rid of the ingredient.

Tags: change oil gatorade

 

Brominated vegetable oil in Gatorade?

2013-03-17 13:18:25| Beverages - Topix.net

When PepsiCo Inc. announced it would stop putting an obscure vegetable oil in its Gatorade right before the Super Bowl, one of the loudest cheers came from a high school student who had made it her mission to get rid of the ingredient.

Tags: oil vegetable gatorade vegetable oil

 

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