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Tag: gatorade
PepsiCo's G Organic Gatorade - Product Launch
2016-08-31 12:05:59| Daily beverage news and comment - from just-drinks.com
PepsiCo has released its first organic product in the Gatorade range. G Organic is available in Lemon, Strawberry and Mixed Berry flavours.
Tags: product
launch
organic
gatorade
Failure Case Study: Gatorade Natural; The challenge of attaching "natural" to a commonly artificial product
2016-03-10 01:00:00| Beverage industry market research - from just-drinks.com
"Natural" continues to prove a challenge in soft drinks generally, especially for major names associated with "unhealthy" products, where the concept seems counterintuitive.
Tags: case
product
study
natural
This week in soft drinks and bottled water, featuring the threat of non-alcoholic beer, the energy drinks opportunity in Europe and PepsiCo's Gatorade successes
2016-02-19 15:57:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.
Tags: week
water
europe
energy
PepsiCo on Gatorade: Innovation, brand legitimacy, and keeping ahead of the competition
2016-02-16 12:52:04| Beverages - Topix.net
Gatorade's efforts in innovation, and its popularity with athletes, will continue to set the brand apart from emerging competitors who try and attack the brand on price, says PepsiCo CEO Indra Nooyi. Speaking during PepsiCo's FY2015 earnings call, Nooyi championed 'very good' innovation from the global sports drink and sports performance brand.
Gatorade innovation set for 2016 - Pepsico CEO
2016-02-16 12:21:00| Daily beverage news and comment - from just-drinks.com
The head of Pepsico has said that the company will "keep the pedal to the metal on innovation" when it comes to driving the growth of its Gatorade brand in 2016.
Tags: set
ceo
innovation
pepsico