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Online viewing continues to gain ground on traditional broadcast TV

2020-02-13 15:00:44| Digital TV News

Online viewing is gaining ground on traditional broadcast TV, according to CenturyLink (NYSE: CTL) and Streaming Video Alliance research. Over 80% of consumers are streaming more video than 3 years ago and nearly half of respondents define TV as being delivered over the internet.

Tags: online tv ground traditional

 

Sinclair Broadcast joins Pearl TV broadcast business organization

2020-02-06 16:00:38| Digital TV News

Pearl TV has welcomed Sinclair Broadcast Group (Nasdaq: SBGI) as the organizations ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States.

Tags: business organization broadcast pearl

 
 

SK Telecom and Sinclair Broadcast launch ATSC 3.0 joint venture

2020-01-13 16:00:57| Digital TV News

SK Telecom (NYSE: SKM) and Sinclair Broadcast (NASDAQ: SBGI) have announced Cast.era, a joint venture focused on cloud infrastructure for broadcasting, ultra-low latency over-the-top (OTT) broadcasting, and targeted advertising.

Tags: joint launch broadcast telecom

 

Broadcast and cable networks test linear addressable TV ad platform with Nielsen

2020-01-07 15:20:45| Digital TV News

Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.

Tags: with test networks cable

 

Sinclair Broadcast selects Triveni Digital for NextGen TV service quality assurance

2020-01-06 15:50:07| Digital TV News

Sinclair Broadcast is optimizing its service quality assurance operations with Triveni Digital. Sinclair has purchased 30 Triveni Digital's StreamScope XM MT ATSC 1.0 Analyzer and ATSC 3.0 combo units, and 10 StreamScope XM Verifier software applications.

Tags: service quality digital broadcast

 

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