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Webinar: B2B Influencer Marketing Keys to Success with Lee Odden and MarketingProfs
2020-06-01 17:25:24| Marketing and Public Relations - M&O
How do you create a B2B influencer marketing program that's built for success? Despite only 37 percent of B2B companies planning to implement an ongoing influencer marketing program, a full 77 percent of marketers say that prospects rely on advice from industry experts and 63 percent feel their marketing would have better results with an influencer program. Learn the keys to successfully build a truly scalable B2B influencer marketing program like those at Dell, SAP and LinkedIn by joining TopRank Marketing chief executive Lee Odden during his MarketingProfs webinar presentation, including free registration. MarketingProfs B2B Influencer Marketing Lee Odden Webinar Tune in on Tuesday, June 2 at 2:00 p.m. Eastern when Lee will present a live webinar presentation entitled "The Keys to Successful B2B Influencer Programs." What Will You Learn? Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes influencer marketing is a powerful but under-utilized tool for B2B marketers. Join Lee and learn how quality content makes influencer marketing an achievable goal. Even with growing optimism about how B2B influencers can deliver on thought leadership to lead gen marketing objectives, many B2B brands are not confident about their knowledge or skills to implement an influencer marketing program. Fortunately, the most successful brands are elevating the practice, creating a clear path to follow for companies looking to implement their own influencer programs. Join in as Lee Odden shares the latest research, strategies, and best practices to unlock success for an enterprise B2B content and influencer marketing program. You'll Learn: How to scale quality content with B2B influencers How leading B2B brands like SAP, LinkedIn, and Dell have been able to scale influence to directly impact B2B marketing results What to avoid and what to plan for to scale influencer content Learn B2B Influencer Marketing & Get Free Registration Free registration for Lee's 60-minute presentation is available here. Take advantage of this excellent opportunity to expand your B2B marketing program by joining Lee for this free live webinar. In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. If you would like to talk to us directly about how to improve your content marketing performance as we have done for B2B brands ranging from Adobe and Dell to LinkedIn and 3M, please connect with us here.
Tags: marketing
success
lee
keys
Is your marketing team learning from every killsheet?
2020-05-28 22:45:00| National Hog Farmer
Part 2 on getting the most profit out of each load of market hogs.
Tags: team
marketing
learning
marketing team
Bacardi names Ignacio Vazquez as new GTR head of marketing
2020-05-18 17:01:00| Daily beverage news and comment - from just-drinks.com
Bacardi has appointed a new marketing head for its Global Travel Retail operations.
How Findability + Credibility = A Better B2B Marketing Experience
2020-05-18 13:00:48| Marketing and Public Relations - M&O
What happens to marketing experiences when you add together a healthy dose of findability and an impressive amount of topical credibility? Our CEO Lee Odden provided answers to that question and more as he joined SERPstat for on its Twitter #SERPstat_Chat series. They explored how marketing experience (MX) thrives when content findability through search is aligned with content credibility through influencer expertise and social proof. To help B2B brands improve the marketing experience theyre creating for customers here are 6 helpful take-aways on how optimizing for experience can take B2B content to the next level. 1 Why being findable in search is no longer enough to succeed in marketing: Most buyers start their journey with a search engine, but what good is being found if content isnt credible & trusted? Brand trust is one of the key obstacles to customer engagement today. HubSpot research shows that 65 percent don't trust ads, and 55 percent dont trust brands they buy from. What do they trust? The DGR Content Preferences report says that 95 percent of buyers prefer credible content from industry experts and influencers. But few influencer programs integrate SEO. Optimizing for findability is key but optimizing for trust and credibility is just as important. 2 How SEO and influencer marketing are connected SEO concerns itself with finding ideas and topics that are important to buyers. Influencer marketing does the same thing. Marketers can use topics high in demand to find people who are influential on those same topics. Influencer marketing that focuses on topics of influence is about themed content collaboration, sharing and promotion including links. Expertise, Authoritativeness and Trustworthiness (EAT) has everything to do with credible experts making relevant contributions and promotion of topically themed content. 3 How influencer marketing boosts SEO performance Find influencers that publish to websites with high SEO value. Engage them on content collaboration that features brand content on those websites: blog, industry publications, and websites. Links back from the third-party publications that influencers co-created may or may not count, but they will certainly boost brand visibility in the SERPs. Here are specific steps on how influencer content adds value and performance to SEO efforts: https://www.toprankblog.com/2020/01/optimize-for-trust/ 4 Why Customer Experience so important in 2020 and the connection to Marketing Experience Customer experience is a top priority for brands that want to differentiate in a very crowded marketplace. The experience buyers have when interacting with marketing is a big contributor to that. Brands that optimize for findable, relevant and experiential content that is also highly credible and trusted will create a marketing experience that is superior and result in better performance return on investment (ROI). Integrating SEO, influencer marketing and content marketing specifically enables marketers to optimize for a better marketing experience by connecting customers with best-answer content. Here's an article that digs a bit deeper into how influence and SEO can drive better customer experiences through an Attract, Engage, and Convert model: https://www.toprankblog.com/2020/02/how-influence-and-seo-can-drive-customer-experience/ 5 Best practices for creating and optimizing content that is findable and credible Connect SEO topic research efforts with influencer identification and engagement. SEO topics that drive content creation should also inspire which influencers credible around those same topics you collaborate with. Find influencers who author content on their own and third-party websites, about the SEO topics you are focused on. Create robust information pages on the brand site that the influencers can link to. Consider recruiting influencers that Google has identified as entities with a verified knowledge panel. It's possible their relevant content might resonate better than influencers who arent Google entities. 6 Examples of brands integrating SEO and influencers for content marketing A corporate performance management software company, Prophix wanted to create brand association with finance and artificial intelligence (AI). Keyword research aligned with influencer selection to create this content: https://www.prophix.com/artificial-intelligence-in-finance/ai-finance.html An oldie but goodie: This small HVAC business engaged local influencers for content and promotion which helped for a 600 percent increase in page views: https://www.toprankmarketing.com/newsroom/how-an-influencer-focused-content-campaign-increased-blog-pageviews-by-609/ Sisal Rugs engaged an interior design influencer for a blog post interview, which drove 4 percent of all revenue for the year, along with organic ranking. Then the influencer invited Sisal to participate in an article in Architectural Digest. That link drove four new clients. Delight and Inform B2B Buyers with Better Marketing Experiences Delivering a better Customer Experience is one of the top priorities for B2B brands and one of the most compelling opportunities to deliver on that priority is through content optimized for search findability and influencer credibility. Now, more than ever, B2B brands need to be the best answer for the customers actively looking for solutions. Competition is high, so ensuring brand content is trusted is essential. Hopefully the recommendations above will help B2B marketers understand the value of optimizing for search and influence as an integrated effort and take the first steps towards creating best answer content marketing programs. To learn more about TopRank Marketing integrated Content, SEO and Influencer Marketing programs, see our services page or contact us directly at info@toprankmarketing.com
Tags: experience
marketing
b2b
credibility
Marketing During COVID-19: Learn How To Be the Best Answer with SEO
2020-05-13 12:00:34| Marketing and Public Relations - M&O
How can marketers be the best answer with search engine optimization (SEO) during COVID-19? Join TopRank Marketing chief executive and co-founder Lee Odden as he shares how marketers can provide the kind of authentic, trusted and optimized content that customers want and more, during Ragan’s Google for Communicators Virtual Boot Camp event on Wednesday, May […] The post Marketing During COVID-19: Learn How To Be the Best Answer with SEO appeared first on Newsroom.
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