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David Ortiz's Obama Selfie: Innocent Pic or Marketing Ploy?

2014-04-04 02:32:33| PC Magazine Software Product Guide

Evidence mounts that Boston Red Sox slugger David Ortiz shilled for Samsung in his selfie with President Obama.

Tags: david marketing pic innocent

 

Deckers Hoka One One names Mark Mastalir as VP - Marketing

2014-04-03 20:37:25| Footwear - Topix.net

HOKA ONE ONE, a division of Deckers Outdoor Corporation, is pleased to announce that Mark Mastalir has joined its management team as their new Vice President of Marketing.

Tags: mark marketing names vp

 
 

New Report From Source One Details How Strategic Sourcing can Collaborate with Marketing to ...

2014-04-03 06:00:00| Industrial Newsroom - All News for Today

Willow Grove, PA – Source One Management Services, LLC released its Marketing Insights Report, outlining the benefits that a Strategic Sourcing department can provide to alleviate the challenges and burdens that Marketing Professionals face when overseeing agency relationships and managing multi-million dollar budgets. The report, titled Fueling Effective Collaboration: How Strategic Sourcing Delivers Results for Marketing Groups, Source One highlights key industry trends and how the ...

Tags: to with report details

 

Mature Marketing: Catering for an older market

2014-04-02 15:32:00| Packaging Gateway

In five years time, adults over 65 will outnumber children under five. Canadean research manager, Emma Herbert, tells Charlotte Richardson Andrews how packaging can be tailored for this market.

Tags: market marketing older catering

 

Coke to soften marketing if unrest hits World Cup

2014-04-02 15:20:14| Beverages - Topix.net

Coca-Cola has disclosed contingency plans to adapt its World Cup sponsorship and soften its celebratory tone in Brazil if unrest returns to the streets.

Tags: world marketing hits cup

 

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