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Smartphone spec wars are over, it's now about marketing and pricing

2014-02-25 01:00:00| Total Telecom industry news

Apple, Samsung are the only two handset makers to engender significant brand loyalty, WDS study finds.

Tags: marketing pricing wars spec

 

Bill Bishop Named Senior Marketing Analyst at FLD

2014-02-23 21:44:03| AutomotiveDigest.com - Automotive Industry News

FLD, Inc. announced the hire of Bill Bishop as senior marketing analyst. Bishop has more than 22 years of experience in the medium, heavy truck and automotive industries, allowing him to better serve and understand customer needs on a global scale. Bills extensive background in remarketing in the medium, heavy duty truck and automotive industry proves that he will be a great asset to FLD, said Gary Mott, vice president of FLD. His experience with a range of specialty vehicles on a global scale will provide FLD with marketing analysis that will be innovative, effective and efficient for our clients. READ MOREThe Article Bill Bishop Named Senior Marketing Analyst at FLD appeared first on Automotive Digest.

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Endo to Pay $193 Million to Settle Lidoderm Marketing Probe

2014-02-22 23:52:08| Food - Topix.net

Endo Health Solutions Inc. will pay $193 million to resolve government probes and whistle-blower lawsuits focusing on allegations that the drugmaker marketed its Lidoderm shingles drug for unapproved uses.

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Oracle creates unified suite of marketing software

2014-02-19 16:37:32| InfoWorld: Top News

After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of Salesforce.com and Microsoft.

Tags: software marketing suite oracle

 

PolyOne Hires Cathy K. Dodd as Vice President, Marketing

2014-02-19 07:32:06| Chemicals - Topix.net

PolyOne Corporation haas hired Cathy K. Dodd as vice president, marketing. Dodd succeeds Julie A. McAlindon, who was promoted to president of PolyOne's Designed Structures and Solutions following the acquisition of Spartech.

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