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Orion Engineered Carbons Namess Thomas Papasso\n Marketing Manager

2014-02-11 06:00:00| Coatings World Breaking News

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Orion Engineered Carbons Appoints Mark Dingeldein Coatings Technical Marketing Manager \n

2014-02-11 06:00:00| Coatings World Breaking News

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Telcos urged to involve marketing, sales staff in small cell plans

2014-02-11 01:00:00| Total Telecom industry news

Small cells business case should be based on services as well as coverage and capacity, ip.access says.

Tags: small sales marketing staff

 

Auto Dealers Gain Full Attribution on Their Marketing Spend

2014-02-10 22:02:52| AutomotiveDigest.com - Automotive Industry News

Situation: Dealers need to be able to identify lost opportunities and have the ability to attribute a showroom visit and a sale back to a website visitor. Solution: Auto dealers will now be able to gain full attribution on their marketing spend thanks to a new agreement between Polk (recently acquired by IHS) and HookLogic.  The new solution is a natural progression in the longstanding relationship between the companies and provides closed-loop reporting that demonstrates the effect HookLogics data driven, high-value incentives have on prospective customers. Programs such as HookLogics Web2Show and Lead2Show have long brought prospects to showrooms. Results: Purchase Analysis Reports provide auto dealers and OEMs the evidence they need for improved business decisions, said Brad Korner, vice president, automotive retail and media, at IHS Automotive. Armed with this information, dealers and OEM representatives can determine, on a monthly basis, exactly what is performing well and identify areas where they need to improve. Learn more about the reports features.The Article Auto Dealers Gain Full Attribution on Their Marketing Spend appeared first on Automotive Digest.

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Teva Says US is Investigating Copaxone Marketing

2014-02-10 21:05:32| Biotech - Topix.net

Teva Pharmaceutical Industries says the federal government is investigating its marketing of its multiple sclerosis drug Copaxone and Parkinson's disease treatment Azilect.

Tags: marketing investigating teva copaxone

 

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