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Service Marketing Targeted to Individual Customers

2013-07-01 22:33:53| AutomotiveDigest.com - Automotive Industry News

Customer lifecycle communications is now possible based on the individual customers needs, and its making service marketing plans more targeted to individuals. Frequency, format, tone and offers vary depending on what the available data dictates. Data sources used include: Vehicle information: purchase type, model, model year, engine, recall if applicable, and real time mileage. Owner history: past services performed, appointment scheduling, geographic driving conditions, roadside assistance usage, telematics usage, and survey results. Demographic and psychographic data: age, gender, interests, and buying patterns. Theres four things to look at for setting up an automated platform that makes it easy for dealers to set it and forget it dealing with customized campaigns for individual customers. Tim Bowles of Minacs Marketing Solutions looked at the available data and how it fits into predictive modeling for smart ROI. Click here to read more about how dealers can bring these effective marketing campaigns to service departments using strong-performance tactics.The Article Service Marketing Targeted to Individual Customers appeared first on Automotive Digest.

Tags: service marketing individual customers

 

Dataium at NY Marketing Seminar

2013-07-01 20:27:14| AutomotiveDigest.com - Automotive Industry News

Dataium is a proud sponsor of the NY Marketing Seminar being held September 18, which will feature four influential automotive marketers speaking on Marketings New Mix: Mastering the Message. Learn from the top automotive marketing leaders at the annual gathering of hundreds of marketing, advertising and media professionals. Click here for more informationThe Article Dataium at NY Marketing Seminar appeared first on Automotive Digest.

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Real Estate Video Marketing Tips Published Online at HowtoMarketHouses.com

2013-06-30 16:51:31| Real Estate - Topix.net

Real estate video marketing tips have been published online at the HowtoMarketHouses.com company.

Tags: online video real estate

 

Marketing Used Vehicles Online Takes Ingenuity

2013-06-28 18:59:06| AutomotiveDigest.com - Automotive Industry News

The automotive market is in a constant state of change, and changing rapidly. If youre just posting a picture or two of each vehicle on the used-car lot, chances are the market will pass you by. Make your used vehicles online attractive to potential buyers. Show That Vehicle Off Today, leading automotive dealers are showing their inventory from every conceivable angle. It takes lots of pictures to compete in todays online used-vehicle marketplace. The really successful dealers are posting at least 20 photos sometimes as many as 40 of an individual used vehicle. Instructor Les Abrams, who teaches Variable Operations I at the NADA University, helps dealers understand the importance of good marketing techniques for used vehicles online. [Read more]The Article Marketing Used Vehicles Online Takes Ingenuity appeared first on Automotive Digest.

Tags: online marketing takes vehicles

 

Performance Foodservice Restaurant Marketing Program Increases...

2013-06-27 21:09:41| Food - Topix.net

Menuetta , a custom marketing solution that enables busy restaurant operators to increase traffic and build loyalty by using a smartly integrated platform to easily manage their marketing efforts through mobile devices, websites, social media and traditional print, is now available to the restaurant industry from Performance Foodservice .

Tags: program performance marketing restaurant

 

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