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Dealers: Mobile Marketing Strategy Captures Shopper Spontaneity

2013-06-21 16:01:24| AutomotiveDigest.com - Automotive Industry News

A study from Google and Ipsos OTX MediaCT last year made several bold predictions for use in mobile marketing strategy this year: 1 billion people will soon use mobile devices as their primary Internet access point 1 million small businesses globally will build a mobile website Smartphones will prove exceptional at driving new consumer behavior Tablets take their place as the 4th screen of most consumers "Mobile driven advertising spend" will emerge as a big category The ROI on mobile campaigns will increase as a result of unmatched relevance of customer proximity to retailers in target markets The intersection of search, display, mobile and social will spark dramatic new forms of engaging consumers Tim McLain, Senior Marketing Manager at Netsertive, advises dealers to use a mobile-specific strategy when marketing to customers using mobile devices. [Read more]The Article Dealers: Mobile Marketing Strategy Captures Shopper Spontaneity appeared first on Automotive Digest.

Tags: mobile marketing strategy dealers

 

Social Media Webinar on Getting Started with Mobile and Location-based Marketing for Small Business

2013-06-20 23:34:28| Location-Based Services (LBS) Zone

SBA and W20 Group Present Social Media Webinar on Getting Started with Mobile and Location-based Marketing for Small Business

Tags: business media small social

 
 

Thumbvista Mobile Marketing Launches New Geofencing & Location Based Messaging Platform

2013-06-19 22:35:00| Location-Based Services (LBS) Zone

Thumbvista Mobile Marketing Launches New Geofencing Location Based Messaging (SMS) Platform with Demographic Customization - New custom features allow brands and businesses to target consumers with more personalized text messaging

Tags: location based mobile marketing

 

Twitter and Viacom announce social video marketing pact

2013-06-19 18:50:49| CNET News.com

The new deal, which will start with tweeted highlights during the MTV Video Music Awards, is the latest in Twitter's ongoing march to bolster its advertising muscle. [Read more]    

Tags: video social marketing announce

 

Marketing Insights: When It Comes To Brand Longevity, Is It Good Luck Or Good Marketing?

2013-06-19 09:00:42| Food Processing

Goya's 75 years is a tribute to a great company but is also a testament to sound marketing.

Tags: or good marketing brand

 

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