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Tag: marketing
How to win the marketing war in spirits - Comment
2019-02-14 11:40:00| Daily beverage news and comment - from just-drinks.com
Our brown spirits commentator, Neil Ridley, has had his passion for whisky reignited, thanks to a recent trip to the Scottish island of Islay. He's also concluded that a 'sense of place' is the most important weapon in a spirits' marketer's armoury.
Tags: comment
war
marketing
win
Nearly 3 Years Later, Antea Group USA Still Seeing Triple-Digit Growth Thanks to SEO-Driven B2B Content Marketing Strategy
2019-01-28 17:22:25| Marketing and Public Relations - M&O
Practice makes perfect. Its a marathon, not a sprint. You cant build a long-term future on short-term thinking. Each of these classic tidbits of wisdom are built on the same principle: Consistency is the key to success. And consistency requires commitment, strategic thinking, and agility to reach your goals. For nearly three years, TopRank Marketing… The post Nearly 3 Years Later, Antea Group USA Still Seeing Triple-Digit Growth Thanks to SEO-Driven B2B Content Marketing Strategy appeared first on Newsroom.
Pernod Ricard names Absolut's Craig Johnson as new GTR marketing head
2019-01-24 15:33:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has appointed a new marketing head for its Travel Retail unit.
Tags: head
marketing
names
johnson
Champagne Castelnau names Olivier Legrand as marketing director
2019-01-18 12:33:00| Daily beverage news and comment - from just-drinks.com
Champagne Castelnau has appointed Olivier Legrand to the role of marketing and communications director.
Tags: marketing
director
names
champagne
Why consumers are demanding more elaborate marketing activations - Consumer Trends
2019-01-14 16:58:00| Daily beverage news and comment - from just-drinks.com
Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.
Tags: marketing
consumer
trends
consumers
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