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Why gender-targeted products and marketing failed in 2018 - Consumer Trends

2018-11-19 11:55:00| Daily beverage news and comment - from just-drinks.com

As 2018 rolls to a close and we survey the wreckage of what has certainly been an 'interesting' year, one annoying trend jumps out at me; the continued singling-out and patronisation of women by the drinks industry. 

Tags: products marketing consumer failed

 

Catch TopRank Marketing Speaking On Influencer Collaboration & The Confluence Equation at MarketingProfs B2B Marketing Forum

2018-11-12 17:11:57| Marketing and Public Relations - M&O

MarketingProfs is set to hold its big 12th annual B2B Marketing Forum event in San Francisco over the week of November 13 – 16. If youll be among the many B2B marketing industry professionals attending, be sure not to miss our sessions featuring TopRank Marketing CEO Lee Odden and senior digital strategy director Ashley Zeckman.… The post Catch TopRank Marketing Speaking On Influencer Collaboration & The Confluence Equation at MarketingProf’s B2B Marketing Forum appeared first on Newsroom.

Tags: forum marketing speaking collaboration

 
 

How Can Content & Influencers Drive B2B Marketing Success? Lee Odden Examines The Confluence Equation At November 7 ITSMA Event

2018-10-31 18:36:27| Marketing and Public Relations - M&O

How can content influencers drive B2B marketing success? Join TopRank Marketing chief executive and co-founder Lee Odden as he explores this and how to create scalable, quality content during his Information Technology Services Marketing Association (ITSMA) Marketing Vision 2018 conference keynote presentation on November 7, 2018 from 8:30 – 9:15 a.m. Eastern. Lee will present… The post How Can Content & Influencers Drive B2B Marketing Success? Lee Odden Examines The Confluence Equation At November 7 ITSMA Event appeared first on Newsroom.

Tags: content november event marketing

 

Senior marketing executive to step down at Chivas Brothers - just-drinks exclusive

2018-10-26 15:24:00| Daily beverage news and comment - from just-drinks.com

Patrick Venning is set to vacate the role of global marketing director for several Scotch whisky brands at Pernod Ricard's Chivas Brothers unit, barely a year after assuming the role.

Tags: marketing step senior executive

 

Grid marketing and you: Why it matters at the ranch gate

2018-10-17 23:27:42| Beef

How fed cattle sell on a grid can translate to bids on your feeders. Heres why.

Tags: the marketing matters gate

 

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