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Under Armour signs deal with legendary boxer Muhammad Ali

2015-02-18 17:53:26| Footwear - Topix.net

Under Armour Inc. has signed a deal with one of the greatest athletes in American sports history as it continues to position itself as a major threat to rival Nike Inc. Under Armour on Wednesday announced a multiyear agreement with Authentic Brands Group LLC, which manages legendary boxer Muhammad Ali . The Baltimore sportswear maker will use vintage video, photos and quotes from Ali in a marketing campaign that will launch in March.

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Wearable tech likely avenue for Under Armour

2015-02-11 17:27:00| Daily apparel & textile news and comment - from just-style.com

Under Armour is likely to enter the wearable technology market over the next two to four years, analysts believe, as the group's 'Connected Fitness' initiative gives it a strong technological edge over competitors.

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Under Armour: Digital Health Purchases To Hit Already Expensive Valuation

2015-02-06 13:52:38| Footwear - Topix.net

The performance athletic gear designer announced a big push into digital health with the acquisition of two fitness apps that combined for 100 million registered users. The company guided down 2015 income growth rates due to the higher operating expenses from the acquisitions and the currency headwinds.

Tags: health digital hit expensive

 

Under Armour Acquires MyFitnessPal

2015-02-05 23:02:33| PC Magazine Software Product Guide

Under Armour also bought Endomondo, which utilizes GPS to map, record, and share workouts.

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Under Armour Q4 earnings in 37% surge

2015-02-05 14:31:00| Daily apparel & textile news and comment - from just-style.com

Sporting apparel and footwear business Under Armour surged to its 19th consecutive quarter of 20%-plus revenue growth in the fourth quarter, boosting profit by 37%.

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