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Tommy Hilfiger embraces in-store virtual reality

2015-10-21 04:45:04| Apparel - Topix.net

Retailers who still think virtual reality is just for hard-core gamers should think again. In another example of how physical retailers are employing state-of-the-art technology to remain engaging - and relevant - in a digital age, specialty apparel powerhouse Tommy Hilfiger on Tuesday became the first major retailer to employ virtual reality in its stores.

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Virtual reality: The last frontier in native advertising

2015-10-18 19:43:08| Beverages - Topix.net

Virtual reality is gaining so much momentum that it will soon become an avalanche of immersive experience. After Facebook's $2 billion acquisition of Oculus , a leader in the VR hardware space, huge names like Google, Apple, and Sony have joined VR's deluge, with their own sizable investments in proprietary VR technology and products.

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WILD virtual reality

2015-10-13 01:24:04| PortlandOnline

Portlands creative economy just got a little more WILD.

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DIRECTV Launches First Virtual Reality App

2015-10-08 22:12:20| Telecom - Topix.net

New Big Knockout Boxing Virtual Reality App Delivers Immersive, 360 Degree Sports Experience to Consumers; Now Available for Samsung Gear VR Innovator Edition and Cardboard Viewers /PRNewswire/ -- DIRECTV , now part of the AT&T * family, is taking its first jab at Virtual Reality . We're giving boxing fans a ringside seat with the new Big Knockout Boxing VR App.

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DIRECTV launches first Virtual Reality App

2015-10-08 18:00:33| Digital TV News

DIRECTV has taken its first jab at Virtual Reality (VR) with its Big Knockout Boxing (BKB) VR App. The app delivers highlights from the June 27 BKB fight event at Mandalay Bay in Las Vegas. Users can experience the blows and knock downs on a VR-ready smartphone.

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